Marketing Tip #61 – Your Marketing Persona

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The Pendulum Effect

We have all seen it, and experienced it in one way or another. Over-compensating. It may have been frantically fighting a steering wheel as we start to lose traction when trying to turn. Or it might be trying to keep our balance on an unstable surface, starting with small body shifts one way then the […]

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Inspired by Lorde

    Yesterday Lorde was nominated for four Grammy awards and won two of them.   So why would a forty-some year old bloke with no interest in the Music Industry, and little interest in Music in general feel inspired by this Kiwi teenager?      -Okay, I should have reworked that opening, it did sound […]

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Tapping Your Network in 2014

2014 will be a big year for you. Your role is disappearing, and after 11 years with the company you will be out on your own. Fortunately over the past few years you have built up a reasonable network on LinkedIn, as well as Google+ Facebook and Twitter. You have built up those networks by […]

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Assumption of Consumption – Are You Making this Marketing Mistake?

For too many businesses “Marketing” appears to end with a transaction. Or if the business is progressive it may continue to do some Brand management with it’s customers. But if  you are failing to ensure your clients are consuming your product, you could be costing your business a fortune!

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TEDx Auckland 2013

 Wow! TEDx Auckland 2013 (#TEDxAkl) was certainly bigger, and arguably better, than ever before. In fact it looks like TEDx Auckland 2013 may be the biggest TEDx event ever held anywhere in the world to date.

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Finance: The 4 Biggest Mistakes New Businesses Make

  I have to admit that finance and general money management is a weakness for me personally. I have to really work to focus on it, and I am usually better having someone else do most of the heavy lifting. So you won’t see me writing a post on money management or finance anytime soon… […]

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It All Starts with Strategy…

  Yes,  it has been a while since I have published any videos on The Profit Wizard YouTube Channel… But I finally got it done and it is up to you to tell me if it has been worth the wait!

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The Icarus Deception – A wakeup call

 I was aware of Seth Godin’s new book before it was even started, when it appeared on Kickstarter as a crowd-funded project. I didn’t fund the project. I meant to, but I didn’t get back to the page. But when I saw it on the Kindle store I bought it immediately, then I took a […]

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Connecting with LinkedIn Groups

    LinkedIn is a great resource for business owners and employees alike. And the lifeblood of LinkedIn are the groups. With our friends from Integrated Alliances The Profit Wizard has a LinkedIn Groups resource for you.   I really can’t say enough about how groups bring LinkedIn to life for me. There are a […]

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