The Power of the First Follower

The video below was shown at a recent TED conference in the US and apparently got a standing ovation.

The video is not particularly good, which isn’t the point. The insight regarding the video is exceptional. It redifined what leadership meant to me within 3 minutes…

See if it will do the same for you?

So if you see someone doing something that you find exceptional do you have the guts or conviction to be one of their first followers?

And if you are a leader what do you do to welcome your first followers as equals?

How do you make the movement more important than you?

The answers to these questions, I believe, will define your success as a leader. And you should ask yourself these questions with any new project -particularly ambitious ones.

…Speaking of leaders, and ambitious projects…

A good example of leaders (or in some cases, lone nuts) can be found at Kickstart.com where people seek ‘crowdfunding’ for their projects dreams and aspirations.

I would like to introduce you to one author that I have pledged financial support for.
You need to watch the video which I think is instructional in a different sense:

-How to communicate your cause effectively as a leader.

(click on the widget below, it will open in another window or tab, watch the video and think about why this guy was so effective)

Update 02/09/10: Thefunding for the project finished with a whopping $28,701 USD raised. Considering Tom was after $2,400 originally this is impressive. I hope the video remains there as an example of how a successful crowdfunding video is done…

So does sharing this make me a first follower?
Perhaps, in the sense that I am showing others how to follow…

I would love your thoughts in the comments below

:)

1 Comment more...

What use is a Facebook plug-in to your business?

I had a few questions from people I know about the facebook plugins that I have on this blog site.
First watch this video from Facebook itself so we are all on the same page, then we will look at the relevance to your business after the video.

Using this for your business

Now key to these things is figuring out first why and then how to use it for your business.

Hopefully the ‘why’ is fairly obvious… You want people to spread the word that they like your business to all of their friends. Although there may be other specific reasons of why you want to do this or what outcome you want.

The ‘how’ might take a little imagination.
If you have a website then you want to enable your customers/clients/members to interact with it.
I think one of the easiest ways is to add a blogging platform to your site (this site is on the wordpress platform which is free).

Now you may not want to spend your time ‘blogging’. You don’t have to the wordpress platform is very customisable, in fact many ‘websites’ are done with wordpress. For example you might have a feedback page for your products or services which allow people to comment on their experience with you including a facebook ‘like’ button.

Depending on the plugin you use, your customer’s friends will then see that you liked your page, or even see the comment they had about it.

As you will notice I have added a couple of other plugins to this blog:

“Login with Facebook” plugin
Why would I do this. Well I want people to leave a comment, to interact. It is far easier to allow them to do this by clicking on the ‘login with facebook’ button. They then have a personalised experience in that it already has their profile photo from facebook included with the comment. No need to upload a photo.

“Find Us on Facebook” plugin
You may want to keep your website strictly on topic or on your own product, which is fine. But if you then feel the need to have a medium to share things that are industry related or a little off topic, you could either use twitter or in this case a facebook ‘fanpage’.

I think that this is a fairly compelling plugin. What I really like about it is the photos of the people who ‘like’ your facebook fan page. This offers social proof. Even better, if the person has logged on with the facebook login button, then any friends that they have who have also ‘liked’ the fanpage will be shown first in the photos. A powerful endorsement for your visitor to also click  the liek button. (My only criticism of the one on my site at time of writing is that there is no clear call to action: “Click Like now!”)

So that is a very brief comment on Facebook Plugins. If you like what you read why don’t you press the like button just below!  ;o)

Update

12th August 2010

Not even suggesting that the media takes notice of what I post… ;o)
But NZ Herald had a story on Social Media and business today:

http://www.nzherald.co.nz/small-business/news/article.cfm?c_id=85&objectid=10665380

The only thing is that the concentrated on corporates, and missed the point that SME businesses have the advantage in being more agile.

The only warning I have for SME businesses in regards to Social Media is that you need to be sure that the tail does not wag the dog!!


Social Media Marketing Tip from GKIC

I have been a member of GKIC (Glazer Kennedy Inner Circle) for several years, and have been over and met both Bill Glazer & Dan Kennedy a couple of times.

Well I wanted to share this video from GKIC, (hosted by Bill’s daughter Mara), because it is a very straight-forward, actionable tip that virtually any business can use. -One that I have recommended to several local businesses and I think I included in my book.

Watch the video, then figure out how you can use it… The secret is always in figuring out the ‘how’!


It is Harder to be Kind than Clever : Jeff Bezos

I had to share this video with you…


TEDx Auckland next month

Yes, yes, I know.
-I haven’t posted anything on here for quite a while and now I am fobbing you off with some sort of public notice announcement…

Well I have been very busy, and the upshot of that is that I hope to soon have a lot more time for sharing some very useful (and hopefully) entertaining information.

Which is the point of this brief post: Useful and entertaining information – Which will be abundant at the upcoming TEDx Auckland.

Registrations are not yet open, and I would urge you to keep your eye on the site to ensure that you do register as early as possible. Numbers are limited and the event is hugely popular.

Check it out at:   http://www.tedxauckland.co.nz/index.php

Also if you haven’t seen it check out my post about last year’s event.

I am selfishly hoping that I get an automatic invite from my attendance last year. ;o)
Last year I was able to bring a partner but things fell through so I ended up going alone. I hope I am able to bring someone along this year…

And I hope to see you there!!

Update 18/08/10:

The tickets are now available from Ticketek.
There is no registration process this year, and only 600 seats available, so first in first served.

-I already have my ticket!!


Warning: The Most Common Killer of Start Ups

In this episode of The Profit Wizard Show we look at an example from a consulting client and the major mistake that they almost made which would have destroyed, not just their business, but conceiveably their lives.

Please leave a comment with your thoughts below…


Jim Rohn – Lessons of a Passing Legend

This is a very quick video I did when I found out about the passing of Jim Rohn.

It was a busy period and I really didn’t have the time to make a proper show/video, so please excuse the simplicity and dress.

And below is one of the many You Tube videos of Jim Rohn presenting for himself.


7 Things Retailers MUST do this Christmas for a Profitable Year


Social Media Marketing – Satire

Okay, another post that is not one of my usual ’shows’…

Below is a YouTube video that I think is absolutely brilliant. Don’t let the use of bad language in the video distract you from being able to learn from it. I had nothing to do with the creation of this video and I was sent this mumbrella link by a friend.

Below the video I have posted some questions to ponder from the video:

Questions that are worth asking:

  • Who is an expert really? -All of us “play” with these things, to see what might work/not work. At what point can you say that you are an expert. Are the people that you deal with self-proclaimed experts? If so what results can they show you?
  • Social interaction is a human thing… Social Media should be something that we all do relatively naturally as human beings. Sure some people are better than others, but trust yourself and have a play
  • How do you translate SMM into sales & revenue? This is the big question and this is where an expert is really needed. But I suggest it is not a Social Media expert that is needed here but someone with expertise in business models. Utilising SMM is a specific skill set, creating a business model that can utilise SMM effectively is a more over-arching process that should include multiple skill sets.
  • Caveat Emptor (buyer beware) It is your business, so be careful what you include in your marketing mix. I bought quite a good book on Twitter and started following the instructions contained in the book. It helped me get followers quite quickly, but then I realised that the quality of those followers was pretty low, deleting my brand. -I should have tried this with another twitter account first to test it rather than tie my brand to it: @TheProfitWizard…

I hope that gives you something to think about… Please share your thoughts below…


My TEDx Auckland Experience

Okay this is something different…
The rule is that you stick to one topic on your blog. -But rules are made to be broken, and what the hell, it is my blog after all!

So with that said I want to write a few words about my visit to Auckland’s inaugural TEDx yesterday. If you haven’t heard of TED yet I highly recommend that you check out some of the videos on the site: www.ted.com

To say that I was impressed by TEDx Auckland would be a wild understatement! -World class speakers and performers. Thought provoking topics. Surprises. Fantastic venue and professional looking set. Amazing people in the audience…

It just doesn’t get any better than this!

My experience started with a motorcycle ride up from Hamilton. The weather was a little gusty which made for interesting times, but I arrived in Auckland exhilarated and in one piece. I had a reservation at The Langham (an upscale hotel), and there was a little consternation when I asked to have my Kawasaki Ninja 600 ZZR valet parked. -I loved it! But the folks at The Langham always look after me, and this was no exception.

After checking into the room and getting ready I took a cab out to Westlake Boys High school. I have to say that my expectations were not too high. I mean, c’mon, a school hall… -Whoah! was I in for a surprise.
The Westlake ‘hall’ is fantastic! I have performed in university theatres that have not been this well set up in terms of lighting and multimedia backdrops.

I want to try to give you some feel for my experience but I will not be able to do any of the speakers or performers justice in a few short sentences. Fortunately these talks will eventually appear on TED as videos, and I urge you to check them out for yourself.

The first speaker was Michael Henderson a Corporate Anthropologist. I took 3 pages of notes on his presentation alone. There was a lot of relevance for me as I have witnessed a significant cultural change within Telecom over the past 2 years and Michael gave me another perspective: to look at it as an anthropologist might. One of the things Michael said that left a lasting impression as he compared culture in corporates with culture in tribes was: “You don’t see tribes conducting engagement surveys. The leadership of the tribe is in communication with, engaged with the tribe all of the time, they don’t need a survey”.

Wendy McGuinness was the second speaker. Her think tank is focusing on a sustainable future for New Zealand. I took a lot of notes as she explored the different perspectives of hindsight; insight; and foresight as they relate to the timeline. And her explanation of how the project is working through from Possible; to Probable; to Preferred futures.

Next we had Monisha Kumar perform an Indian dance routine. Monisha has performed for Bollywood, international shows, with contemporary and classical Indian dancing.

Nigel Parker is a technologist who works for Microsoft. He challenged us to let go of our fear of failing and to embrace the failure as an inevitable part of success. He set out the current economic landscape in a way I had not thought of before.

Dr. Robin Kelly finished up the first session. Robin talked about Auricular acupuncture, using acupuncture to only the ear, and expanded this to discuss The Human Hologram. It was surprising to me to find that the military is now using this in battle field treatment of soldiers in Afghanistan to alleviate pain without the need for excessive amounts of morphine.
Chatting with Robin after the event was even more interesting as we discussed acupuncture on animals, and his friend who is an elephant acupuncturist (which is not as limiting a career choice as I had imagined).

With the first session over I got chatting to some of the other attendees. In particular I enjoyed chatting to Eva who moved to New Zealand from Russia 10 years ago and is currently studying business management. Eva was great to talk to after the event, (she put up with my constant babbling very well), as we maneuvered around to chat to the various speakers. Eva has a blog that is worth a look: www.realussr.com

The second session started with Brenda Frisk, and it was frustrating to me that Darius hadn’t made it to TEDx, as she (and all the Telecom trainers) would have enjoyed this immensely. As a Learning Technologist Brenda is taking action on the very things that I found totally frustrating when I was training new inductees to Telecom. A question that she posed regarding assessment of learners stays with me now: “Are we assessing their knowledge or are we assessing their memory?” I think any trainer or educator can relate to that.

Scott Gilmour simply blew me away with what he has done and is still doing. He took the I have a dream charity concept from the USA and launched it in Auckland with 53 children from a decile 1 school. the program helps the kids to define what they want, and gives them the path and resources to make that dream a reality. This isn’t a small commitment either. Scott has been working with these kids for 7 years and is almost half way through his 15 year commitment to them. This is not only a huge impact for those lucky children but the impact to society, and the flow on effect in the more distant future is staggering. To find out more check out the I have a dream website.
Chatting to Scott afterwards was humbling. There is another I have a dream program due to be launched in Hamilton, and I am keen to do some volunteering… anyone want to join me? (mentoring & tutoring)

Following Scott was a very fitting Glenn Compain, a uniformed policeman who has a passion for engaging and empowering youth. Glenn was flanked by two young guys who had turned their life around. I didn’t know what to expect but was as surprised as a stunned mullet to see this Hip Hop Cop in action. -Something that has to be experienced yourself to be understood…

Billy Gammon rounded off the second session talking about his monumental achievement with three others in rowing across the Indian ocean from Australia to Mauritius. Of course I had been aware of this through the constant internal Telecom coverage of the event, but Billy’s humour and obvious passion for the cause of prostate cancer was inspiring. I was also very impressed with how much credit he placed in the supporters that made the whole thing happen.
Chatting to Billy afterwards was great too, and there are quite a few more stories about his adventure that didn’t have time to fit into the presentation. Most importantly I promised that I would get a prostate check done…

Andy Blood was next. I was looking forward to this as Andy is an advertising man and was talking about Social Media. I have to say this was the only hiccup I could spot in the whole event, and to be honest it wasn’t the fault of the TED crew, if Andy had used a PC at home instead of a Mac, I am sure his ‘powerpoint’ would have worked ;o)
-But I had to feel for him, I have spoken to audiences around the same size, but never to such a discerning group of people. Talk about pressure to perform!
Andy did very well and this was another talk that I took a lot of notes on. Andy showed with numbers and a real example how to link Facebook; Twitter; and a blog to drive significant interest and traffic to a site. -All for free!

I have to say I am now a Ray Avery fan. Ray was the last speaker of the day, and spoke of innovation, -a topic that I love. Not only is Ray a great inventor but his talent for creating a solution to a third world problem, and at the same time creating a first world product to help support the manufacturing and distribution to the third world is nothing short of genius! I was greatly impressed by the work done by Fred Hollows, but I didn’t realise that Ray was so involved in all of that work. However I have the feeling that Ray is going to be a household name in a few short years, and he will join the ranks of legendary kiwis.
I tried to tell Ray how impressed I was with his commercial/social model, when we were chatting afterward. But I couldn’t really find the words, and I still can’t. Genius just sums it up.

The final piece for the event before we retired to the hospitality area, was another surprise, and a unique experience. Throughout the audience there were vacant seats that were left vacant for a purpose. We first found out what that purpose was when a legion of students and their instruments walked in and took their place throughout the audience. They then played a composition by Wagner. I had an Oboe directly in front of me and a brass section behind to my left. It was like being in the symphony orchestra while they played… I caught the first minute on my little camera, which doesn’t even begin to do it justice, as I sat there dumbfounded with a grin splitting my face…

In closing I would just like to say that I hope to see you at the next TEDx Auckland. Don’t just wait until next year, start watching some of the TED videos, link to TEDx Auckland’s Facebook page, and if possible register early for next year’s event… You won’t be sorry!!





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