Tag: marketing

Importance of Margins in a Recession

Now available at Amazon:
Don’t Lose Your Home Over It!: Recession Strategy Secrets for Small Businesses

On this show Chris talks about one of the key elements that will determine the success of your business in a recession.
Sharing insights from his book entitled:

Don’t Lose Your Home Over It! -Recession Strategy Secrets for Small Businesses.

 


Free Google Ads for NZ Businesses…

This is a quick post, a little different to my normal posts, but I just have to get this info out to our regular veiwers.

Google have offered NZ businesses a “stimulus package” to help generate sales for your business. This is in the form of $75 advertising credit with Google for NZ businesses.

If you have not used Google for advertising before this is a fantastic opportnity to ‘get your feet wet’ as it were, with zero rsk to you (if you do it right).

There is little point in my giving instruction here on how to do this, as Google has a very comprehensive training system, which is better than anything I could put together for you here. My only advice is to ensure that you set your daily limits wisely so that you have the chance to experiment and learn.

To claim your “stimulus package” from Google go to the link below:

https://services.google.com/fb/forms/stimulusnz09/


How to Profit from the Recession with your Small Business

In this episode of The Profit Wizard Show, Chris warns of the seduction of the Dark Side (getting a corporate job), and gives you some things you can do to minimise the downside impacts, and maximise the upside opportunities presented by the current economic climate and coming recession.

<The link to the action step program will be added here when it is completed -Check back later>


I want to start my own business – Traditional

In this episode of The Profit Wizard Show Chris offers 6 Tips to starting your own business.

We discuss: Traditional business; The importance of Marketing; Starting with an Exit Strategy; Learning by getting a job; Love your Customer; Michael Gerber’s The E-Myth; Frank Kern’s “perfect day” exercise.

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How Should I advertise my business? –Part 2

In this edition of The Profit Wizard Show we look at what Direct Response advertising is, why it is the best strategy for advertising for your business, How any business can adopt a Direct Response component; what a widget is and how to create one for your business.


What media should I use to advertise my business? -Part 1

In this edition of The Profit Wizard we look at this common question and briefly explore the difference between Direct Marketing and Brand advertising and which is best for your business and why.

We also introduce Dan Kennedy, Marketing Guru.





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