Social Media Marketing – Satire

Okay, another post that is not one of my usual ‘shows’…

Below is a YouTube video that I think is absolutely brilliant. Don’t let the use of bad language in the video distract you from being able to learn from it. I had nothing to do with the creation of this video and I was sent this mumbrella link by a friend.

Below the video I have posted some questions to ponder from the video:

Questions that are worth asking:

  • Who is an expert really? -All of us “play” with these things, to see what might work/not work. At what point can you say that you are an expert. Are the people that you deal with self-proclaimed experts? If so what results can they show you?
  • Social interaction is a human thing… Social Media should be something that we all do relatively naturally as human beings. Sure some people are better than others, but trust yourself and have a play
  • How do you translate SMM into sales & revenue? This is the big question and this is where an expert is really needed. But I suggest it is not a Social Media expert that is needed here but someone with expertise in business models. Utilising SMM is a specific skill set, creating a business model that can utilise SMM effectively is a more over-arching process that should include multiple skill sets.
  • Caveat Emptor (buyer beware) It is your business, so be careful what you include in your marketing mix. I bought quite a good book on Twitter and started following the instructions contained in the book. It helped me get followers quite quickly, but then I realised that the quality of those followers was pretty low, deleting my brand. -I should have tried this with another twitter account first to test it rather than tie my brand to it: @TheProfitWizard…

I hope that gives you something to think about… Please share your thoughts below…

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About Chris Hanlon

Chris has worked in or owned small businesses most of his life, before lured into the corporate world where he spent over a decade. However his passion for small business has remained, and taken life in The Profit Wizard blog, his published book, and some coaching he does for a variety of businesses. You can follow Chris on Twitter @TheProfitWizard

4 Responses to “Social Media Marketing – Satire”

  1. Chris October 5, 2009 at 3:39 pm #

    Oh and BTW the software that created this is in beta and can be found at:

    I think there are some potentially great uses for this…

  2. Angely November 1, 2009 at 3:31 pm #

    Social Media Marketing is really the trend these days. i market most of my products through social networking sites..

  3. Michelle November 16, 2009 at 11:45 pm #

    i do Social Media Marketing specially when promoting a new website or an affiliate product. Social media is more effective than offline advertising in my opinion.

  4. Chris November 17, 2009 at 7:55 am #

    I agree with you that Social Media is a great tool.
    I have just finished Gary Vaynerchuck’s book Crush It!, and am reading Michael Masterton & Maryellen Tribby’s book Changing the Channel both of which state that social media is here to stay.
    I agree with both of them, what I hoped to get across in this post was that like all things that are new users must be circumspect in how they approach it and not “throw caution into the wind”.

    -That and I thought the video was funny and rather clever…

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