Connecting with LinkedIn Groups

 

 

Linkedin-connections2LinkedIn is a great resource for business owners and employees alike. And the lifeblood of LinkedIn are the groups. With our friends from Integrated Alliances The Profit Wizard has a LinkedIn Groups resource for you.

 

I really can’t say enough about how groups bring LinkedIn to life for me. There are a myriad of ways that groups can be used.

Personally I use groups to:

  • Stay current on training and e-learning topics, because I no longer live & breathe that stuff day-to-day but I don’t want to be left behind.
  • Do market research on the niches I market to or write for so that I can be aware of the problems & issues that they talk about and the language they use in communicating.
  • Extend my influence in a niche or topic group by making thoughtful comments and curating posts or items of interest to the group.
  • Keep an eye on the job market in the areas I am skilled. -I am not actively seeking work, but I know that if something changed and I had to, I have my finger somewhat on the pulse and I can use these groups to find a contract or even permanent employment.
  • Identify good prospects to approach regarding my goods & services.

Notice I didn’t say: Sell my stuff
       -You don’t want to be “that guy”

 

The reality is that doing the things I do ultimately helps me to sell my stuff. Particularly the last bullet. But that will be a softer approach made one to one, usually offering something free that I have identified as being of use to that person.

But to really give you some specific pointers on what you should and shouldn’t do Lori & Mike form Integrated Alliances have generously shared some information on a pdf for you to download:

The LinkedIn Group Power User Guide

 

Let me know what you think of the Power User Guide, and leave a comment about your experience with groups. What do you like, dislike, been burned with or had great success with…

 

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About Chris Hanlon

Chris has worked in or owned small businesses most of his life, until lured into the corporate world where he has spent the past decade. However his passion for small business has grown, and taken life in The Profit Wizard blog, his published book, and the coaching he does for a variety of businesses around the world.

One Response to “Connecting with LinkedIn Groups”

  1. Lori Ruff, The LinkedIn Diva April 18, 2013 at 3:09 am #

    Great post Chris – Thanks for sharing the resource!

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