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Advertising Conversation

by on February 3, 2011 in Interesting topics, marketing, Video

I find this video quite clever, and very accurate. Obviously it is aimed at the bigger advertisers but there is food for thought for any sized business.

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Mobile Trends 2010

by on January 20, 2011 in Interesting topics, marketing, Video

In some of my recent communications to Small Business owners I have said that they need to be aware of the trend of mobile. Of their customers always being connected and of the growing use of location based social networking such as FourSquare. I think that this video clip illustrates the point very well: What […]

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Dangers of Web Designers for your small business

by on November 23, 2010 in Business Strategy, Interesting topics, Starting a Business, Video

I did this really quickly intending to put it only on The Profit Wizard Facebook page… But I thought I would put it in here too. Why am I so passionate about this? Well my mother began a start up about a year ago. I was very supportive of the effort, she needs an income […]

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Importance of Margins in a Recession

by on June 25, 2009 in Recession, Video

In this video Chris talks about one of the key elements that will determine the success of your business in a recession.

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How to Profit from the Recession with your Small Business

by on February 15, 2009 in Recession, Video

In this episode of The Profit Wizard Show, Chris warns of the seduction of the Dark Side (getting a corporate job), and gives you some things you can do to minimise the downside impacts, and maximise the upside opportunities presented by the current economic climate and coming recession. <The link to the action step program […]

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I want to start my own Business – Franchise

by on October 5, 2008 in Starting a Business, Video

In this Show Chris looks at some of the simple checks you should make if you are looking at buying a franchise.

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I want to start my own business – Traditional

by on September 24, 2008 in Starting a Business, Video

In this episode of The Profit Wizard Show Chris offers 6 Tips to starting your own business.

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How Should I advertise my business? –Part 2

by on September 15, 2008 in marketing, Video

In this edition of The Profit Wizard Show we look at what Direct Response advertising is, why it is the best strategy for advertising for your business, How any business can adopt a Direct Response component; what a widget is and how to create one for your business.

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What media should I use to advertise my business? -Part 1

by on September 13, 2008 in marketing, Video

In this edition of The Profit Wizard we look at this common question and briefly explore the difference between Direct Marketing and Brand advertising and which is best for your business and why.

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