Author Archive

Are Comedians the Best Marketers on the Planet?

Are Comedians the best marketers on the planet? -What do you think?

In this edition of The Profit Wizard Show, Chris explores why he believes this might be the case.

He also shares some of the processes that comedians use and how you can do the same to make your marketing message more compelling, and increase your credibility…

But don’t take Chris’ word for it, let us know what you think in the comments below…


Importance of Margins in a Recession

Now available at Amazon:
Don’t Lose Your Home Over It!: Recession Strategy Secrets for Small Businesses

On this show Chris talks about one of the key elements that will determine the success of your business in a recession.
Sharing insights from his book entitled:

Don’t Lose Your Home Over It! -Recession Strategy Secrets for Small Businesses.

 


Free Google Ads for NZ Businesses…

This is a quick post, a little different to my normal posts, but I just have to get this info out to our regular veiwers.

Google have offered NZ businesses a “stimulus package” to help generate sales for your business. This is in the form of $75 advertising credit with Google for NZ businesses.

If you have not used Google for advertising before this is a fantastic opportnity to ‘get your feet wet’ as it were, with zero rsk to you (if you do it right).

There is little point in my giving instruction here on how to do this, as Google has a very comprehensive training system, which is better than anything I could put together for you here. My only advice is to ensure that you set your daily limits wisely so that you have the chance to experiment and learn.

To claim your “stimulus package” from Google go to the link below:

https://services.google.com/fb/forms/stimulusnz09/


Recession Strategy Book for Small Business

Hi Folks,

First I want to apologise that I haven’t done a show for a while.

The good news is that I will have a number of shows coming up soon. I have spent the last few months writing a book for small businesses entitled:

Don’t Lose Your Home Over It! – Recession Strategy Secrets for Small Businesses

I am waiting for the print proofs and then this will be available on Amazon soon. -I will be sure to keep you posted.

The reason that I said this was good news, is that I now have a lot of material put together for upcoming Profit Wizard Shows. So When I finally have this publishing thing out of the way I will begin with the regular shows again.

In the book I felt I needed to included a resources section, now I don’t know about you but it is a pet hate of mine when books have URL’s etc that are no longer active. So in my resources section I just have one URL to my online resources “blog”. -Actually this is a ’sub Blog’ of The Profit Wizard, and just contains my recommended reading. I think that is quite smart – I hope you do too, let me know whether you agree.

It does mean I need to get stuck into putting a bunch of reviews and links on there… So I have really just made myself an awful lot of work…  :o )

Look forward to catching you soon on another edition of The Profit Wizard Show…


How to Profit from the Recession with your Small Business

In this episode of The Profit Wizard Show, Chris warns of the seduction of the Dark Side (getting a corporate job), and gives you some things you can do to minimise the downside impacts, and maximise the upside opportunities presented by the current economic climate and coming recession.

<The link to the action step program will be added here when it is completed -Check back later>


I want to start my own Business – Franchise

This show is the second in a series of four about starting your own business.
In this Show Chris looks at some of the simple checks you should make if you are looking at buying a franchise.


I want to start my own business – Traditional

In this episode of The Profit Wizard Show Chris offers 6 Tips to starting your own business.

We discuss: Traditional business; The importance of Marketing; Starting with an Exit Strategy; Learning by getting a job; Love your Customer; Michael Gerber’s The E-Myth; Frank Kern’s “perfect day” exercise.


How Should I advertise my business? –Part 2

In this edition of The Profit Wizard Show we look at what Direct Response advertising is, why it is the best strategy for advertising for your business, How any business can adopt a Direct Response component; what a widget is and how to create one for your business.


What media should I use to advertise my business? -Part 1

In this edition of The Profit Wizard we look at this common question and briefly explore the difference between Direct Marketing and Brand advertising and which is best for your business and why.

We also introduce Dan Kennedy, Marketing Guru.





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