This week I got the opportunity to speak with Lynne Le Gros, Head of Marketing for Business at Telecom New Zealand Ltd.
I asked Lynne some questions including:
- What she thinks the biggest issues facing Small to Medium Enterprises in New Zealand is right now
- What she sees that Telecom can do to help businesses with understanding their communication needs
- What she believes will happen with the Mobile phone payment system that is currently being trialled in a co-operative project by the three major mobile providers
Thoughout this interview I came across a number of key concepts that business owners should take note of including:
- Using your sales staff to be your eyes & ears into the market place
- Packaging your products is a good idea for all businesses
- Businesses need to keep in touch with their clients, using multiple channels
- Be where your customers are -Be part of their world
- Bring Personality into your business
- It isn’t enough to be good at your trade/products/services; to be successful you need some specific business skills
- Today customers are in the “drivers seat” more than ever. They demand what they want and how they want to get it; pay for it; and consume it
About Lynne:
In her marketing career, Lynne has worked across the key marketing areas of fast moving consumer goods, consumer durables and most recently services at Telecom. Lynne has worked across the 4 Ps of the marketing mix and engaged in both strategic development of marketing and communications programmes and delivery of tactical activity. In her role at Telecom, Lynne is responsible for the marketing and communications activity to small and medium (SME) enterprise business customers.
To find out more about the Telecom Local Business Hubs go to:
http://hubcommunity.co.nz/business-hub
