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The Icarus Deception – A wakeup call

by on June 1, 2013 in Interesting topics

 I was aware of Seth Godin’s new book before it was even started, when it appeared on Kickstarter as a crowd-funded project. I didn’t fund the project. I meant to, but I didn’t get back to the page. But when I saw it on the Kindle store I bought it immediately, then I took a […]

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The Measure of Influence: Klout vs. KickStarter

by on June 22, 2012 in Interesting topics, marketing, Social Media

Social Media is all about influence, so it makes sense that we want to measure that. But what is the best measure of influence? -How much your content is shared or how much money your fans are willing to spend?

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