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Key Influencers – The Next Frontier for CRM?

by on November 10, 2011 in marketing

  Yesterday as part of my role with Telecom NZ, I attended the Data Advisory Network (DAN) breakfast meeting.   DAN is a sub-group within the Marketing Association that specifically deals with the data side of contacting customers. Most are from the marketing campaigns side of things, dealing with demographics etc. And a few, like […]

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The Power of Webinars

by on March 9, 2011 in marketing

Depending on what sort work you do, you might have never heard the term webinar, or you may have attended a number of them. In this post I am going to explain what they are and some of the benefits they offer to any small business. A few years ago Teleseminars evolved into a fantastic […]

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