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Are “Dark Matter Customers” Poised to Impact Your Business?

by on July 30, 2014 in Business Strategy, marketing, Social Media

You probably have a bunch of customers that are effectively invisible to you. If there are enough of them they can make a major impact on your business, and you will never see it coming.   The other day I caught up for coffee with a former colleague. The conversation naturally turned to some of the […]

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