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Are “Dark Matter Customers” Poised to Impact Your Business?

by on July 30, 2014 in Business Strategy, marketing, Social Media

You probably have a bunch of customers that are effectively invisible to you. If there are enough of them they can make a major impact on your business, and you will never see it coming.   The other day I caught up for coffee with a former colleague. The conversation naturally turned to some of the […]

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The Pendulum Effect

by on April 21, 2014 in Business Strategy, Recession

We have all seen it, and experienced it in one way or another. Over-compensating. It may have been frantically fighting a steering wheel as we start to lose traction when trying to turn. Or it might be trying to keep our balance on an unstable surface, starting with small body shifts one way then the […]

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Phoenix (& Martin Howey) Changed My Life! – Can they change yours too??

by on November 2, 2011 in Business Strategy, marketing, Video

  As most of the people who follow my blog will have noticed, I have made a radical change in my approach to helping small businesses in the week-and-a-half since I returned from Phoenix…   In this quick video I shot last night I explain what it is that has made this fundamental shift. I […]

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Phoenix Visit – Are You suffering from this Scotoma with your Business?

by on November 1, 2011 in Business Strategy, Video

  In this video I discuss how transferable marketing skills are around the world and I share an interesting point brought up by a business owner in Phoenix. I also admit to the effect a poor first impression makes…. This is the video from my phone of the Rock ‘n’ Taco:

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The Power of Webinars

by on March 9, 2011 in marketing

Depending on what sort work you do, you might have never heard the term webinar, or you may have attended a number of them. In this post I am going to explain what they are and some of the benefits they offer to any small business. A few years ago Teleseminars evolved into a fantastic […]

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