You probably have a bunch of customers that are effectively invisible to you. If there are enough of them they can make a major impact on your business, and you will never see it coming. The other day I caught up for coffee with a former colleague. The conversation naturally turned to some of the […]
Tag Archives: business
The Pendulum Effect
We have all seen it, and experienced it in one way or another. Over-compensating. It may have been frantically fighting a steering wheel as we start to lose traction when trying to turn. Or it might be trying to keep our balance on an unstable surface, starting with small body shifts one way then the […]
It All Starts with Strategy…
Yes, it has been a while since I have published any videos on The Profit Wizard YouTube Channel… But I finally got it done and it is up to you to tell me if it has been worth the wait!
The Icarus Deception – A wakeup call
I was aware of Seth Godin’s new book before it was even started, when it appeared on Kickstarter as a crowd-funded project. I didn’t fund the project. I meant to, but I didn’t get back to the page. But when I saw it on the Kindle store I bought it immediately, then I took a […]
12 Reasons Why the Beauty Industry Rules!
On the face of it this is a strange topic for me. What do I know about the beauty industry? I mean, I’m a guy in his mid forties who has never had a manicure or pedicure in his life, who pays $10 for a #4 buzz cut four times a year… But I do […]
The Real Work is Done in the Dojo! (Or the Office)
This is the time of year when you think about what you did and didn’t do in the last year, and start thinking what you will do in the coming year. Hopefully this will help… I fought in full-contact Karate tournaments for ten years, and I coached & helped coach other fighters for at […]
“Gamble” Or “Investment”?
We have all had those conversations, right? People who know us, like us but just don’t ‘get’ us. Sometimes it makes you wonder yourself… I was catching up with my friend Stuart the other day, we had not seen each other for a while. He commented on how busy I appeard to be. So […]
Dangers of Web Designers for your small business
I did this really quickly intending to put it only on The Profit Wizard Facebook page… But I thought I would put it in here too. Why am I so passionate about this? Well my mother began a start up about a year ago. I was very supportive of the effort, she needs an income […]
Free -Local Internet Marketing Webinar
In this brief show Chris explains the benefits of Local Internet Marketing to small local businesses, and extends an offer to attend a FREE webinar on the subject to explain what you need ot do to take advantage of this yourself. Register at: http://theprofitwizard.com/LIMWebinar/
Warning: The Most Common Killer of Start Ups
In this episode of The Profit Wizard Show we look at an example from a consulting client and the major mistake that they almost made which would have destroyed, not just their business, but conceiveably their lives.
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My TEDx Auckland Experience
- How to Profit from the Recession with your Small Business
- TEDx Auckland 2010
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TEDx Auckland 2013
- Social Media Marketing – Satire
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The #1 Reason Businesses Lose Clients -Are You Guilty of This?
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The Secret Social Media Powerhouse – Hiding in Plain Sight
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Are “Dark Matter Customers” Poised to Impact Your Business?
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Marketing Tip #61 – Your Marketing Persona
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The Pendulum Effect
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