Does it seem like this Social Media thing is just a popularity contest? Does it frustrate you that people seem to make a snap judgement on your business/product/service without even taking the time to try and understand what you are all about? Well I am not going to sugar-coat it: Welcome to the real world. […]
Key Influencers – The Next Frontier for CRM?
Yesterday as part of my role with Telecom NZ, I attended the Data Advisory Network (DAN) breakfast meeting. DAN is a sub-group within the Marketing Association that specifically deals with the data side of contacting customers. Most are from the marketing campaigns side of things, dealing with demographics etc. And a few, like […]
What Can Synergistic Processes Do For Your Business?
Okay so in the past couple of posts I have mentioned Synergistic Processes for Synergistic Business Growth… So what on earth is that??? This video should help answer that question…
Phoenix (& Martin Howey) Changed My Life! – Can they change yours too??
As most of the people who follow my blog will have noticed, I have made a radical change in my approach to helping small businesses in the week-and-a-half since I returned from Phoenix… In this quick video I shot last night I explain what it is that has made this fundamental shift. I […]
Phoenix Visit – Are You suffering from this Scotoma with your Business?
In this video I discuss how transferable marketing skills are around the world and I share an interesting point brought up by a business owner in Phoenix. I also admit to the effect a poor first impression makes…. This is the video from my phone of the Rock ‘n’ Taco:
My Unconference Experience
I know what you are thinking: “What the hell is an Unconference? And why should I care?!” Well you may care if your realised what an opportunity it presents to you and your business, but I will get to that. Let me first answer your question about what an Unconference (also referred to as a […]
Google Wallet
Update: The arrival of Google Wallet has been announced for New Zealand This is a pretty long video but is worth the watch and definitely something many small businesses should be keeping an eye on, particularly retailers. My thanks to Vaughn Davis, at the Goat Farm, who I got this from.
Angry Birds: A success story
Thanks to Darryl Gatward who I got this from. In this video are some real gems to ponder including: Start with a huge goal People hate learning something new, so make your product accessible to explore and learn immediately You have to be a little naive -Which I think means don’t wait until you know […]
Ignorance is Bliss (Oxfam Trailwalk)
Ignorance is Bliss… I always thought this was a trite and pointless saying until now. This weekend I and three of my Telecom team-mates took up the NZ Oxfam Trail walker 2011 challenge. We thought it would be challenging -this is where that ‘ignorance is bliss’ comes in. I have done a number of challenging, […]
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My TEDx Auckland Experience
- How to Profit from the Recession with your Small Business
- TEDx Auckland 2010
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TEDx Auckland 2013
- Social Media Marketing – Satire
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The #1 Reason Businesses Lose Clients -Are You Guilty of This?
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The Secret Social Media Powerhouse – Hiding in Plain Sight
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Are “Dark Matter Customers” Poised to Impact Your Business?
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Marketing Tip #61 – Your Marketing Persona
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The Pendulum Effect
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