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Are “Dark Matter Customers” Poised to Impact Your Business?

by on July 30, 2014 in Business Strategy, marketing, Social Media

You probably have a bunch of customers that are effectively invisible to you. If there are enough of them they can make a major impact on your business, and you will never see it coming.   The other day I caught up for coffee with a former colleague. The conversation naturally turned to some of the […]

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Tapping Your Network in 2014

by on January 9, 2014 in Business Strategy, Linkedin, marketing, Social Media, Starting a Business

2014 will be a big year for you. Your role is disappearing, and after 11 years with the company you will be out on your own. Fortunately over the past few years you have built up a reasonable network on LinkedIn, as well as Google+ Facebook and Twitter. You have built up those networks by […]

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Connecting with LinkedIn Groups

by on April 17, 2013 in Interesting topics, Linkedin, Social Media, Tactical Tips

    LinkedIn is a great resource for business owners and employees alike. And the lifeblood of LinkedIn are the groups. With our friends from Integrated Alliances The Profit Wizard has a LinkedIn Groups resource for you.   I really can’t say enough about how groups bring LinkedIn to life for me. There are a […]

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How Social is Social Media?

by on July 31, 2012 in Interesting topics, Social Media

  Remember your Mum urging you to go outside and play with your friends? Making you feel a little guilty about being on your computer too long?   I think a lot of us are still feeling that way about our gaming or social networking even now as adults. I get a lot of comments […]

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The Measure of Influence: Klout vs. KickStarter

by on June 22, 2012 in Interesting topics, marketing, Social Media

Social Media is all about influence, so it makes sense that we want to measure that. But what is the best measure of influence? -How much your content is shared or how much money your fans are willing to spend?

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Lori Ruff -Linkedin Diva

Interview: Lori Ruff – The LinkedIn Diva

by on April 15, 2012 in Interview, Linkedin, Social Media, Video

Following my previous post on getting started with LinkedIn, I came across Lori in Google+ Not only did Lori agree to an interview she offered the best free training package I have ever seen! This interview has some fantastic content, and I know everyone listening will get some great info from Lori. Not just for […]

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Tactical Tips: LinkedIn

by on March 29, 2012 in Linkedin, marketing, Social Media, Tactical Tips

  In this Tactical Tips post you will find detailed instructions on how to quickly set up an effective LinkedIn profile, and network that can help you get a permanent role or project/contract work.  

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