So you want to make your business successful but those pesky competitors keep stealing your prospects? Fear not! This guide to quickly creating a competitive advantage will soon have your competitors worried about you instead! A competitive advantage is often mis-understood, or not considered strategically. In this Video you will learn what you can […]
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Business Networking – After the Event
Following up from last week’s video on how to comfortably and effectively network at business networking events, in this video Chris answers some questions about how to proceed after the event…
Business Networking – How to Effectively & Comfortably Promote Your Business at Events
So you want to get some more clients or customers, but you get that cold empty feeling in your stomach when you think about pitching all night at a business networking event… In this short video Chris talks about the biggest mistakes business owners make when they are trying to promote their businesses. Of […]
Welcome to the ‘Thumbs Up’ Economy
Does it seem like this Social Media thing is just a popularity contest? Does it frustrate you that people seem to make a snap judgement on your business/product/service without even taking the time to try and understand what you are all about? Well I am not going to sugar-coat it: Welcome to the real world. […]
Key Influencers – The Next Frontier for CRM?
Yesterday as part of my role with Telecom NZ, I attended the Data Advisory Network (DAN) breakfast meeting. DAN is a sub-group within the Marketing Association that specifically deals with the data side of contacting customers. Most are from the marketing campaigns side of things, dealing with demographics etc. And a few, like […]
Phoenix (& Martin Howey) Changed My Life! – Can they change yours too??
As most of the people who follow my blog will have noticed, I have made a radical change in my approach to helping small businesses in the week-and-a-half since I returned from Phoenix… In this quick video I shot last night I explain what it is that has made this fundamental shift. I […]
The Power of Webinars
Depending on what sort work you do, you might have never heard the term webinar, or you may have attended a number of them. In this post I am going to explain what they are and some of the benefits they offer to any small business. A few years ago Teleseminars evolved into a fantastic […]
Advertising Conversation
I find this video quite clever, and very accurate. Obviously it is aimed at the bigger advertisers but there is food for thought for any sized business.
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My TEDx Auckland Experience
- How to Profit from the Recession with your Small Business
- TEDx Auckland 2010
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TEDx Auckland 2013
- Social Media Marketing – Satire
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The #1 Reason Businesses Lose Clients -Are You Guilty of This?
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The Secret Social Media Powerhouse – Hiding in Plain Sight
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Are “Dark Matter Customers” Poised to Impact Your Business?
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Marketing Tip #61 – Your Marketing Persona
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The Pendulum Effect
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