In my 2009 book Don’t Lose Your Home Over It! -Recession Strategy Secrets for Small Businesses I shared some statistics from a survey on why people no longer did business with a company. 1% of those that stopped doing business had died. 3% Moved away from the business’ geographic region. 5% Switched to a competitor […]
Archive | Business Strategy RSS feed for this section
The Secret Social Media Powerhouse – Hiding in Plain Sight
I’m talking about LinkedIn. Everyone has heard of it. For some industries, LinkedIn is entrenched in their daily reality: IT; Recruitment; Project Management; Consulting, to name a few. But why am I referring to it as a Social Media Powerhouse? LinkedIn is the largest professional Social Media platform on the planet. And with over a […]
Are “Dark Matter Customers” Poised to Impact Your Business?
You probably have a bunch of customers that are effectively invisible to you. If there are enough of them they can make a major impact on your business, and you will never see it coming. The other day I caught up for coffee with a former colleague. The conversation naturally turned to some of the […]
The Pendulum Effect
We have all seen it, and experienced it in one way or another. Over-compensating. It may have been frantically fighting a steering wheel as we start to lose traction when trying to turn. Or it might be trying to keep our balance on an unstable surface, starting with small body shifts one way then the […]
Tapping Your Network in 2014
2014 will be a big year for you. Your role is disappearing, and after 11 years with the company you will be out on your own. Fortunately over the past few years you have built up a reasonable network on LinkedIn, as well as Google+ Facebook and Twitter. You have built up those networks by […]
Assumption of Consumption – Are You Making this Marketing Mistake?
For too many businesses “Marketing” appears to end with a transaction. Or if the business is progressive it may continue to do some Brand management with it’s customers. But if you are failing to ensure your clients are consuming your product, you could be costing your business a fortune!
It All Starts with Strategy…
Yes, it has been a while since I have published any videos on The Profit Wizard YouTube Channel… But I finally got it done and it is up to you to tell me if it has been worth the wait!
12 Reasons Why the Beauty Industry Rules!
On the face of it this is a strange topic for me. What do I know about the beauty industry? I mean, I’m a guy in his mid forties who has never had a manicure or pedicure in his life, who pays $10 for a #4 buzz cut four times a year… But I do […]
7 Steps to Adding Incentives to Your Business [infographic]
In this post I am going to show you how you can use an effective tool to improve your business no matter how big or small it is. And I will show you mistakes that some of the biggest companies make so you know what to avoid. Why incentives? Using incentives for influencing staff to […]
Artistry & Mastery: The Missing Ingredients
Have you ever awoken with that hole in your soul? That sort of empty feeling that needs to be kept at bay by busy work, or else it threatens to engulf you entirely. It is hard to identify and even harder to ignore, and it makes you question. What am I doing here? Why am […]
Get my book on Amazon
-
My TEDx Auckland Experience
- How to Profit from the Recession with your Small Business
- TEDx Auckland 2010
-
TEDx Auckland 2013
- Social Media Marketing – Satire
-
The #1 Reason Businesses Lose Clients -Are You Guilty of This?
-
The Secret Social Media Powerhouse – Hiding in Plain Sight
-
Are “Dark Matter Customers” Poised to Impact Your Business?
-
Marketing Tip #61 – Your Marketing Persona
-
The Pendulum Effect
Get my Kindle book on Amazon...
