As most of the people who follow my blog will have noticed, I have made a radical change in my approach to helping small businesses in the week-and-a-half since I returned from Phoenix… In this quick video I shot last night I explain what it is that has made this fundamental shift. I […]
About Chris Hanlon
Chris has worked in or owned small businesses most of his life, before lured into the corporate world where he spent over a decade. However his passion for small business has remained, and taken life in The Profit Wizard blog, his published book, and some coaching he does for a variety of businesses. You can follow Chris on Twitter @TheProfitWizardPhoenix Visit – Are You suffering from this Scotoma with your Business?
In this video I discuss how transferable marketing skills are around the world and I share an interesting point brought up by a business owner in Phoenix. I also admit to the effect a poor first impression makes…. This is the video from my phone of the Rock ‘n’ Taco:
My Unconference Experience
I know what you are thinking: “What the hell is an Unconference? And why should I care?!” Well you may care if your realised what an opportunity it presents to you and your business, but I will get to that. Let me first answer your question about what an Unconference (also referred to as a […]
Google Wallet
Update: The arrival of Google Wallet has been announced for New Zealand This is a pretty long video but is worth the watch and definitely something many small businesses should be keeping an eye on, particularly retailers. My thanks to Vaughn Davis, at the Goat Farm, who I got this from.
Angry Birds: A success story
Thanks to Darryl Gatward who I got this from. In this video are some real gems to ponder including: Start with a huge goal People hate learning something new, so make your product accessible to explore and learn immediately You have to be a little naive -Which I think means don’t wait until you know […]
Ignorance is Bliss (Oxfam Trailwalk)
Ignorance is Bliss… I always thought this was a trite and pointless saying until now. This weekend I and three of my Telecom team-mates took up the NZ Oxfam Trail walker 2011 challenge. We thought it would be challenging -this is where that ‘ignorance is bliss’ comes in. I have done a number of challenging, […]
The Power of Webinars
Depending on what sort work you do, you might have never heard the term webinar, or you may have attended a number of them. In this post I am going to explain what they are and some of the benefits they offer to any small business. A few years ago Teleseminars evolved into a fantastic […]
Advertising Conversation
I find this video quite clever, and very accurate. Obviously it is aimed at the bigger advertisers but there is food for thought for any sized business.
Mobile Trends 2010
In some of my recent communications to Small Business owners I have said that they need to be aware of the trend of mobile. Of their customers always being connected and of the growing use of location based social networking such as FourSquare. I think that this video clip illustrates the point very well: What […]
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My TEDx Auckland Experience
- How to Profit from the Recession with your Small Business
- TEDx Auckland 2010
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TEDx Auckland 2013
- Social Media Marketing – Satire
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The #1 Reason Businesses Lose Clients -Are You Guilty of This?
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The Secret Social Media Powerhouse – Hiding in Plain Sight
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Are “Dark Matter Customers” Poised to Impact Your Business?
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Marketing Tip #61 – Your Marketing Persona
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The Pendulum Effect
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