Social Media Marketing – Satire

Okay, another post that is not one of my usual ‘shows’…

Below is a YouTube video that I think is absolutely brilliant. Don’t let the use of bad language in the video distract you from being able to learn from it. I had nothing to do with the creation of this video and I was sent this mumbrella link by a friend.

Below the video I have posted some questions to ponder from the video:

Questions that are worth asking:

• Who is an expert really? -All of us “play” with these things, to see what might work/not work. At what point can you say that you are an expert. Are the people that you deal with self-proclaimed experts? If so what results can they show you?
• Social interaction is a human thing… Social Media should be something that we all do relatively naturally as human beings. Sure some people are better than others, but trust yourself and have a play
• How do you translate SMM into sales & revenue? This is the big question and this is where an expert is really needed. But I suggest it is not a Social Media expert that is needed here but someone with expertise in business models. Utilising SMM is a specific skill set, creating a business model that can utilise SMM effectively is a more over-arching process that should include multiple skill sets.
• Caveat Emptor (buyer beware) It is your business, so be careful what you include in your marketing mix. I bought quite a good book on Twitter and started following the instructions contained in the book. It helped me get followers quite quickly, but then I realised that the quality of those followers was pretty low, deleting my brand. -I should have tried this with another twitter account first to test it rather than tie my brand to it: @TheProfitWizard…

I hope that gives you something to think about… Please share your thoughts below…