Tag Archives: The Icarus Deception

The Icarus Deception – A wakeup call

 I was aware of Seth Godin’s new book before it was even started, when it appeared on Kickstarter as a crowd-funded project. I didn’t fund the project. I meant to, but I didn’t get back to the page. But when I saw it on the Kindle store I bought it immediately, then I took a […]

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The Measure of Influence: Klout vs. KickStarter

Social Media is all about influence, so it makes sense that we want to measure that. But what is the best measure of influence? -How much your content is shared or how much money your fans are willing to spend?

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